- Spearheaded Direct mail promotional pieces - design & copy for targeted markets. Planning included
research of psycho-social demographics of target audience.
One of the key elements was
successful timing of mailings.
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- College Market direct
mail:
1
2
3
- Senior market :
1
2
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- Brochure Creative Development - Wrote concise program description copy to efficiently and effectively maximize space requirements of revenue-generating direct mail piece. Objective
was to provide sufficient information in a limited size document
to bring a call to action to a targeted audience.
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- Flyer for Marketing Workshop at Montclair State University - design and copy. Initiated by
Marketing Department of college, planning & execution required coordination of
development of workshop, analysis of student and faculty needs and
interests, and technical specs of the auditorium presentation
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Marketing Workshop Flyer
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