• Spearheaded Direct mail promotional pieces - design & copy for targeted markets. Planning included research of psycho-social demographics of target audience.  One of the key elements was successful timing of mailings.

College Market Direct Mailer

Venue Mailer

  

Senior Facilities Market Mailer

• Brochure Creative Development -  Wrote concise program description copy to efficiently and effectively maximize space requirements of revenue-generating direct mail piece. Objective was to provide sufficient information in a limited size document to bring a call to action to a targeted audience.